Stefan Tornquist
Opinion
30 July 2023
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Businesses are rushing to integrate AI into marketing and comms functions, but a majority are in danger of focusing on the tech and neglecting the human skills necessary to unlock its full potential, says Econsultancy’s Stefan Tornquist.
Opinion
03 May 2022
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Marketing earned a leading role in 2020 and 2021, with 75% of senior executives saying it had more influence in setting strategy than before the pandemic. Stefan Tornquist, SVP for Research and Learning, Econsultancy, shares new research and argues that marketing can keep its place by building a culture of insights.
